2017: Analytics or Reporting

I’m calling it: 2017 will not confuse Analytics with Reporting

We’ve got too much technology, tooling, and components to mix the 2 realms (hint: they’ve never been related…the ‘self-service’ myth hasn’t really separated them quite yet ).

Analytics has depth and is fluid. Reporting is rigid and superficial.

Here is a small example of what I mean. Your #Fitbit is more than a report. Think about that and shake your, er, data-maker 🙂

Look for more on this and other tech bits this year.

Happy New Year!

-Mike

 

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