I’m calling it: 2017 will not confuse Analytics with Reporting
We’ve got too much technology, tooling, and components to mix the 2 realms (hint: they’ve never been related…the ‘self-service’ myth hasn’t really separated them quite yet ).
Analytics has depth and is fluid. Reporting is rigid and superficial.
Here is a small example of what I mean. Your #Fitbit is more than a report. Think about that and shake your, er, data-maker 🙂
Look for more on this and other tech bits this year.
Happy New Year!